Events to connect with your team
Your team has no doubt shown they can do incredible things working and collaborating remotely. Business has carried on for many organisations, proving the power of online tools in ways that have surprised many.
But for driving innovation, workshopping strategy and inspiring your team with training and culture-boosting activities, we think face-to-face events have substantial benefits, particularly for business leadership and internal communications. According to leadership communications expert David Grossman, these benefits include:
- It shows your team that you and the agenda you want to cover are important and worthy of their attention
- Being able to see and respond to people’s reactions, including body language and facial expressions, is especially important for change management
- They build employee trust, especially with opportunities for live question and answer sessions
- Events expand relationships throughout the organisation, building connections between people who may not work together on a day-to-day basis
- The opportunity to gather feedback and seek employee contributions to organisational strategies and issues
- Better outcomes especially when delivering feedback or tough messages.
Events to connect with customers
Whether you want to coordinate a trade show, conference, seminar or training session, face-to-face events can play a decisive role in your organisation’s marketing strategy. In an increasingly digital world, they provide the chance to form in-person connections.
So, just how powerful is event marketing? Well, according to research by Aventri:
- 31% of marketers think event marketing is the single-most effective marketing channel
- 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future
- 84% of event attendees say they have a more favourable opinion of the company, brand, product or service promoted after the event
Events can play a crucial role in meeting your business goals. According to Eventbrite, events can:
- Increase demand for your product or service
- Build recognition with prospective or current customers
- Widen your circle or your clients’ circles
- Generate revenue from the event itself
Of course, it’s vital to make sure your event adds value to your audience. Event success starts with a clear understanding of who will be attending, what their needs are, and how you’ll be meeting those needs. If you have other stakeholders, like sponsors or exhibitors, you also need to plan for their objectives. It’s more than just finding a space and booking some catering.
Your event marketing strategy can also help build a community you can continue to engage with over time. Consider the potential for creating a private online group to keep the conversation going long after your event has finished, as well as repurposing content from your event, like videos and presentations, across your marketing channels.
Get dedicated event support
If you’re unsure where to start with reinvigorating your organisation’s event planning, we’re here to help. Our team can take you through the various options available (including hybrid and multi-city options) as well as our contingency plans, like options for pivoting to digital event formats in the case of last-minute changes to health advice.
As well as your own personal event planner, you can tap into our team of experts for audio-visual and technology requirements, as well as our in-house catering team. Choosing to work with Cliftons means taking advantage of our end-to-end event services and having a single point of contact rather than managing multiple suppliers. So you can focus your attention on your attendees and your event objectives while our team takes care of the details.
Get in touch with our friendly team for a discussion or take a tour of our venues.
