Let’s face it; it’s been a tough few years for associations. A large part of the value proposition for many associations is the potential to bring people together, whether for learning, networking or community building. The uncertainty of the past two years has made planning difficult.
You’ve had the challenges of adjusting your business model in response to COVID-19, adapting to digital experiences and maintaining member engagement. Also the difficulties driving revenue when traditional channels, like face-to-face meetings, have paused. In addition, in Australia, there’s been significant difficulties from natural disasters like bushfires and floods.
But happily, things are looking up. There’s a lot more confidence in delivering events as planned – and a suite of platforms, tools and options. You can pivot events in the face of unexpected changes or provide attendees with more flexible choices in how they attend and participate in your events based on their circumstances.
Meeting members expectations
As an industry association, we know you play a critical role for your members. Your members are looking to you to share and shape global best practices, contribute to effective policy and regulatory discussions, develop industry standards, and so much more.
Events are essential in the benefits you can supply for your members and the broader industry. Continuous professional development training programs and awards help build and maintain industry standards. Not to mention the opportunities of chapter meetings and conferences to provide much-needed opportunities for connections and boost your industry’s profile throughout the broader community. So how can you start planning events again?
Flexibility for you – and your attendees
For associations, planning an event takes time, energy and effort. And when you’re already running on a tight budget with a small team, having to change plans at the last minute is just one more complication you don’t need.
That’s why the ability to embrace hybrid events can be so powerful for associations. With a range of options now available for in-person, hybrid and virtual events, it’s possible to adjust plans in response to changing circumstances quickly. This means you can continue to operate and keep delivering value for your members, no matter what.
Hybrid events are also an excellent way to give your members choices about how they attend. While travel is much more manageable again, there are many reasons why people may not want to attend your event in person. They might work for an organisation trying to reduce travel costs; they might be immune-compromised and prefer to limit social interaction. Or, they might be juggling conflicting work and family priorities that make writing off a whole day or more difficult.
By providing hybrid options, you can continue to reach your members in a way that suits them. Over the past couple of years, the technical capabilities of what we can offer have increased so much, with a greatly enhanced range of tools to allow for powerful interactivity and seamless integration across both multi-venue locations and remote access for participants from their home or office.
One destination for all your event management needs
When coordinating training sessions for your member’s professional development, a large-scale conference with a selection of exhibitors, or a series of social events to encourage connection amongst your member base, an event management services provider such as Cliftons can help create your perfect event.
Planning your event can be streamlined with services available from concept development through to final reporting, with options including:
- Venue sourcing and management
- Event concept, styling and more
- Delegate management
- Exhibitor and sponsor management
- Speaker management
- Presentation management and content streaming, including tech support
- Budget management
- Destination management, including accommodation and travel bookings
- Event reporting and analytics
Did you like the post? Share it here
More articles from the Cliftons team
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Meeting members expectations
As an industry association, we know you play a critical role for your members. Your members are looking to you to share and shape global best practices, contribute to effective policy and regulatory discussions, develop industry standards, and so much more.
Events are essential in the benefits you can supply for your members and the broader industry. Continuous professional development training programs and awards help build and maintain industry standards. Not to mention the opportunities of chapter meetings and conferences to provide much-needed opportunities for connections and boost your industry’s profile throughout the broader community. So how can you start planning events again?
Flexibility for you – and your attendees
For associations, planning an event takes time, energy and effort. And when you’re already running on a tight budget with a small team, having to change plans at the last minute is just one more complication you don’t need.
That’s why the ability to embrace hybrid events can be so powerful for associations. With a range of options now available for in-person, hybrid and virtual events, it’s possible to adjust plans in response to changing circumstances quickly. This means you can continue to operate and keep delivering value for your members, no matter what.
Hybrid events are also an excellent way to give your members choices about how they attend. While travel is much more manageable again, there are many reasons why people may not want to attend your event in person. They might work for an organisation trying to reduce travel costs; they might be immune-compromised and prefer to limit social interaction. Or, they might be juggling conflicting work and family priorities that make writing off a whole day or more difficult.
By providing hybrid options, you can continue to reach your members in a way that suits them. Over the past couple of years, the technical capabilities of what we can offer have increased so much, with a greatly enhanced range of tools to allow for powerful interactivity and seamless integration across both multi-venue locations and remote access for participants from their home or office.
One destination for all your event management needs
When coordinating training sessions for your member’s professional development, a large-scale conference with a selection of exhibitors, or a series of social events to encourage connection amongst your member base, an event management services provider such as Cliftons can help create your perfect event.
Planning your event can be streamlined with services available from concept development through to final reporting, with options including:
Venue sourcing and management
Event concept, styling and more
Delegate management
Exhibitor and sponsor management
Speaker management
Presentation management and content streaming, including tech support
Budget management
Destination management, including accommodation and travel bookings
Event reporting and analytics