Posted on May 9, 2022
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Event Management
Cliftons Event Management - from concept to conclusion
When it comes to exceptional event management, the little details often matter. And keeping on top of all those details can quickly become a challenge. Multiple spreadsheets. Platforms that won’t integrate. AV systems that you need a PhD to operate. But with the right systems (and the right supplier) in place, it doesn’t need to be that hard. Whether creating a single-location face-to-face event or hosting a hybrid event with a mix of screens and venues in multiple cities for one cohesive event, we share our knowledge and experience to create engaging events that deliver your message with significant impact. Here are a few ideas for taking your next event from concept to conclusion with Cliftons event management team.
Network, produce and manage from anywhere
Great events are all about bringing together suitable spaces, people and technology to produce a cohesive event experience. That’s even more true for hybrid and digital events, with the need to seamlessly connect audiences and presenters. Challenges include: Making it easy for people to connect to events. Giving organisers control over presentations. Enabling interactivity. Not to mention budget management, marketing, registrations, and more. But the right event management approach can streamline challenges and ensure you’re covering all the bases. For example, an integrated event management platform can provide you with one platform for all your event planning, creating a single source of truth for all your event administration and logistics and powerful tools for presentation management and advanced interactivity functions. Add in support of experienced event management professionals, like the team at Cliftons, and running events can go from ‘panic stations’ to ‘all bases covered’.
Freeing up your time to focus on the big picture
One way to streamline your event organisation is by having a dedicated event manager who’s your single point of contact for everything to do with your event. Save yourself time, money and phone calls (so many phone calls) with a team acting on your behalf. You can free up your team to focus on strategies and higher-value tasks while an event services team take care of the running around and managing logistics. With a dedicated team that manages events all day, every day, you can relax knowing that all the details – even the details you didn’t think you even needed to worry about – are being managed. Look for a supplier with a structured approach and excellent communication, including regular check-ins, so you can get on with your day job knowing that your event is being seamlessly managed. Cliftons event management services can take care of as much or as little as you want, with an end-to-end service encompassing venue management, ticketing, accommodation, sponsorship, financial management, marketing support and more.
Planning your next remarkable event
The key to any successful event is planning. It is essential to start the discussion by getting a clear understanding of your organisation and what you need your event to achieve. Once the big picture is known, this helps you decide the suitable event format and venue and all the little details that help take an event off the page and onto the stage.
7 steps for event planning success
Whether your event is in-person, virtual, or hybrid, we recommend a structured process to manage every aspect. 1. Define goals: Get clear on your reasons for holding an event and what you need to achieve. This includes defining why people will want to attend and determining the metrics for success. 2. Understand your audience: Go deep into who your audience is, their role, the kind of people they are and more so that you can tailor the event plan to create something they’ll engage with. 3. Determine the event format: Do you want lots of presentations or breakout groups focusing on workshops? Do you want lectures or interactivity? 4. Scope venue and software requirements: Whether your event is in-person or hybrid will shape the venue choice. For example, at Cliftons, we’re venue agnostic – as well as our network of venues, we can source other venues to tailor the event to your requirements. Similarly, if your virtual or hybrid event is pre-recorded or live-streamed (or a mix) will influence the recommendations we make. There’s also a range of event software tools available to enable a choice of interactivity functionality. 5. Create the content: As well as support creating presentations, including pre-recorded presentations, make sure you think about developing marketing materials, event logos, banners and more. 6. Consider monetisation: If your event is ticketed, think about your pricing and how you will provide a platform for online ticket sales. In addition, sponsorship opportunities may also be relevant for your event, with tools like virtual sponsor booths and options for sponsors to connect with attendees. 7. Event promotion: Promoting your event with newsletters, blog posts, and social media is critical in today’s crowded market. Check if your event management supplier can help and to what extent.
Streamlined support for any event
As experienced events and meeting management professionals, Cliftons can help you deliver your event, whether in-venue, digitally, or hybrid. From training days to large-scale conferences, we can take care of your every event need. You can tap into as much or as little of our team capabilities as you need, including project management, production services, broadcast operators, technical specialists, marketing support and access to event management software tools.
About Cliftons
Event Solutions
If you’re ready to start bringing your event plans to life, talk to our
team to discuss your goals.
Start with a no-obligation chat about what you want to achieve, and our team can guide you through the services we offer.
In the spirit of reconciliation Cliftons Event Solutions acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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