Posted on October 13, 2021
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Event Management
Embracing the power of connection
Across the world, thanks to the incredible efforts of scientists and healthcare workers, vaccination rates against COVID-19 are increasing. The acceleration of the vaccine rollout has been nothing short of remarkable, and we recognise the hard work of the healthcare sector in making this happen.
As a result, many businesses and organisations are looking to bring face-to-face events back into their programming.
Why is that when we’ve also discovered that virtual event technology can help us do amazing things?
There’s positivity to be found in face-to-face events
The use of technology over the past 18 months has been incredible. It’s helped to maintain some semblance of connection and keep businesses running.
But as we’ve all realised some things are just better in person. And now that the world is taking steps to open up again, we’re so excited to help our clients rediscover the magic of in-person events. For example, did you know that 75% of B2B marketers rate in-person events as one of the most effective content marketing tactics? That’s pretty impressive! Another report found that 95% of marketers think live events “provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world.”
But there are not just benefits for marketers. Events can play a crucial role in innovation and problem solving as well as organisational morale and workplace culture, for example, events to celebrate, connect, and boost your team. They can also provide an informal opportunity for people to share their thoughts about the organisation when they are less guarded and help increase employee engagement.
If you’re ready to start planning, we’re ready to help. Here are some of the types of events we think should be on your wish list as we reach the pointy end of 2021.
Team Celebrations
We’re betting your team has done some pretty remarkable things during the pandemic. Switching to new ways of working, finding ways to collaborate internally and with clients, juggling remote learning and the lack of boundaries between home and work. It’s been huge.
And if that’s not worthy of celebrating, we don’t know what is. Recognising the achievements of your team is so important right throughout the year. We can help you connect your people across multiple locations so that you can bring your different teams together in one seamless event.
Award Ceremonies
Let’s reflect on the Oscars this year. Not quite the same having the celebrities at home in their loungerooms, was it? And it’s the same for business awards ceremonies.
The excitement of someone jumping up from their table and coming up onto the stage to receive their award just can’t be replicated via video conferencing software. Congratulations messages in the chat box aren’t the same as a hug in person (or a socially distanced elbow bump for those who aren’t quite ready to welcome people into their personal space yet). And everyone knows popping the cork on a bottle of champagne to celebrate is much more fun (and responsible!) with others than drinking by yourself in front of the computer.
Team Bonding
Have you onboarded new staff during the pandemic? Many businesses have new employees who’ve never met each other or their team in person.
Taking the chance to connect as people, not just as professionals, helps create a more cohesive work environment. Face-to-face events allow your team to chat over a meal about things other than project requirements and forge connections throughout the organisation, not just the people who work together on a day-to-day basis.
Networking
Online networking can be a fantastic and targeted way to meet people. But there’s something about the serendipitous connections that happen at face-to-face events. Those random and unexpected people that you meet lead to great things happening. The people who introduce you to someone else and something just ‘clicks.’ It’s a form of networking that doesn’t seem to occur in the same way online, and we can’t wait to get back to it.
Planning your event with confidence
If you’re feeling a bit shellshocked by lockdowns and nervous about planning a face-to-face event, we’re here to help you. Our venues are fully prepared to create a COVID-safe environment for you and your team. With rigorous hygiene processes, multiple hand-sanitising stations throughout our venues, and in-house catering for everything from a cocktail party to a sit-down dinner or individually served lunch, there are a range of face-to-face event formats we can help you with.
We can also connect your team across multiple locations to create one cohesive event, so you don’t have to worry about border restrictions and travel risks, as well as options for hybrid events for attendees who aren’t ready to leave the home environment yet.
Get in touch with our friendly team for a discussion or take a tour of our venues.
About Cliftons
Event Solutions
If you’re ready to start bringing your event plans to life, talk to our
team to discuss your goals.
Start with a no-obligation chat about what you want to achieve, and our team can guide you through the services we offer.
In the spirit of reconciliation Cliftons Event Solutions acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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