Harnessing Sustainability and Technology in Event Management
A case study on industry trends and opportunities developed by Cliftons for Meetings & Events Australia (MEA) and the Events Industry
DOWNLOAD PDFIn the fast-evolving landscape of event management, sustainability and technology are no longer optional - they are essential for staying competitive and future-ready. Meetings & Events Australia (MEA) conducted a 2025 industry survey to explore how these forces are shaping the sector. As the national body for event professionals, MEA provides research, education, and advocacy to help businesses navigate industry changes. This report examines key findings on sustainability adoption, AI and technology integration, inclusivity, and industry collaboration. It highlights both the challenges and opportunities that event organisers, venues, and suppliers face in adapting to these trends.