Product Launch Venues & Event Support
Product Launch Venues in Australia
Comprehensive Event Support at Your Fingertips
Seamless Delegation Management
Registrations, name badges, event check-in and more on one platform
Comprehensive Management Tools
Centralise communication and coordination for all attendees, speakers, sponsors, and exhibitors—streamlining the entire process in one platform.
Inclusive & Hybrid-Ready Solutions
Reach a broader audience with accessible, hybrid events. Offer real-time captions, sign language, and stream content seamlessly across virtual and in-person experiences.
Engagement Boosting App
Engage attendees through interactive networking opportunities, all managed via a user-friendly event app.
Trusted by reputable companies & organisations
Flawless Execution & Business-Driven Results
Tailored Event Planning, Assistance, and Performance Tracking
Interpreter Studio
Real time sign language and close caption options
Budgeting
Keep track of all your event expenditure
Accommodation
Destination support, including accommodation & travel bookings
Reporting & Analytics
Flexible and comprehensive reporting functionality
Attendance Management
Plan, control and analyse your virtual and hybrid interactions
On-Demand Playback
Tools for post-event video playback
Complete Tech Support
On-site project manager and tech specialists for any event
Data & Financial Security
Collect and manage delegate data and financial information safely
- Association conferences
- Large scale events including Congresses, Forums and Symposiums
- Trade shows and exhibitions
- Award Ceremonies
- Business meetings
- Virtual events
- Examination delivery solutions
- AGMs
How to Launch a Product (Hard Launch Tips)
A successful product launch not only introduces your product to the world but sets the stage for long-term business success. So, how do you make sure your launch is a smashing success? Let’s break it down step by step.
Understanding Soft and Hard Launches
What is a Soft Launch?
A soft launch is a gradual product release aimed at a smaller, select audience, typically used to test the product, gather feedback, and refine it before a broader release. Think of it as a “trial run.” Soft launches are often done without the full marketing force behind them, allowing companies to tweak their offerings based on real user insights.
Benefits of a Soft Launch
- Real-world feedback: A soft launch allows you to test your product with real customers before going all-in. It’s a great way to identify bugs, get customer feedback, and make improvements before the main release.
- Minimises risk: Since a soft launch is smaller and more controlled, any issues that arise won’t have the same high-profile visibility as in a hard launch.
- Builds anticipation: Soft launches can also create a sense of exclusivity and anticipation. By offering your product to a select group, you can build a buzz before the full public release.
When to Opt for a Soft Launch
A soft launch is ideal if:
- You are introducing a new product with untested features.
- You need user feedback to refine the product.
- You want to test different marketing strategies or price points.
- You have limited resources and want to scale the launch slowly.
What is a Hard Launch?
A hard launch, on the other hand, is the big, highly-publicised debut. This is when the product is made widely available, often accompanied by a marketing blitz to build maximum awareness and excitement. A hard launch can include press releases, social media campaigns, events, and even collaborations with influencers.
Benefits of a Hard Launch
- Maximum impact: A hard launch can create immediate buzz and excitement, driving significant traffic and sales right out of the gate.
- Clear results: With all your marketing efforts aligned, you can quickly assess the success of your launch by measuring metrics like sales, website traffic, and social media engagement.
- Establishes market presence: A hard launch solidifies your position in the market, making it clear to competitors and consumers that you’ve arrived.
When to Opt for a Hard Launch
A hard launch is a great option if:
- Your product is fully ready and you’re confident in its performance.
- You want to generate as much attention and sales as possible in a short period.
- You have a significant marketing budget and want to make a big splash.
- You need to establish market leadership quickly.
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Let’s take your vision and make it a reality with Cliftons.
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Elevate Your Event to the Next Level
Host seamless, exciting & remarkable occasions
In the spirit of reconciliation Cliftons Event Solutions acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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